While there is no definitive list of products or services that each consumer under the five big personality traits is likely to purchase, certain tendencies and preferences can be associated with each trait. Keep in mind that individual preferences can vary greatly, and these examples are not exhaustive. Here are some general examples:
Openness:
- Books, especially in the genres of philosophy, psychology, and self-help.
- Art supplies and creative tools.
- Experiential and adventure-based activities, such as travel or outdoor gear.
- Alternative and holistic health products.
- Innovative and cutting-edge technology.
Conscientiousness:
- Organization and productivity tools, like planners, calendars, and project management software.
- High-quality and reliable products that offer long-term value.
- Home cleaning and organizing solutions.
- Professional development courses and certifications.
- Financial planning and investment services.
Extraversion:
- Social event tickets, like concerts, parties, and sports games.
- Fitness memberships and group exercise classes.
- Fashionable clothing and accessories.
- Entertainment gadgets and gaming consoles.
- Dining out at trendy restaurants and trying new food experiences.
Agreeableness:
- Charity donations and volunteer opportunities.
- Eco-friendly and sustainable products.
- Health and wellness products focused on self-care.
- Relationship and communication books or courses.
- Social gathering supplies, like hosting dinnerware and party decorations.
Neuroticism:
- Stress-relief products, such as aromatherapy oils or mindfulness apps.
- Health insurance and medical services.
- Personal safety and security devices.
- Therapy and counseling services.
- Home comfort products, like cozy blankets or weighted blankets.
Remember that these are broad generalizations, and individuals with any given personality trait may have preferences that don't align perfectly with these examples. Personality traits are just one factor that can influence consumer behavior, and other factors like personal values, cultural background, and individual circumstances can also play a significant role.