Let's take the example of a fictional technology company called "TechX." Here are the five levels of product or service that TechX could offer:
Core Product: The core product refers to the fundamental benefit or solution that TechX provides to its customers. In the case of TechX, it could be high-quality and innovative technology products such as smartphones, laptops, or software applications. The core product is the primary reason customers seek out TechX's offerings.
Basic Product: The basic product includes the essential features and functions that accompany the core product. For TechX, this could involve features like a user-friendly interface, long battery life, advanced processing capabilities, or compatibility with various operating systems. These features are necessary for the product to function effectively.
Expected Product: The expected product encompasses the attributes and qualities that customers expect from a reputable company in the technology industry. For TechX, this might involve aspects such as reliable performance, durability, warranty coverage, and responsive customer support. These factors contribute to customers' perception of TechX as a trustworthy and dependable brand.
Augmented Product: The augmented product represents additional value-added features and services that TechX provides to differentiate itself from competitors. This could include extras like extended warranties, bundled software applications, regular software updates, access to online resources and tutorials, and personalized customer assistance. These added benefits enhance the overall customer experience and satisfaction.
Potential Product: The potential product refers to future innovations and developments that TechX may introduce to meet evolving customer needs and stay ahead in the market. It could include concepts like cutting-edge technologies, new product lines, expanded service offerings, or advancements in sustainability or social responsibility. While these elements might not be currently available, they represent TechX's commitment to continuous improvement and staying at the forefront of the industry.
Please note that the specific levels of product or service may vary depending on the industry, company, and context. This example provides a general framework for understanding the different levels of product or service a company like TechX could offer.