I can provide some general insights on the topic.
The willingness to pay more for an eco-friendly product can vary greatly from person to person. Some individuals are highly committed to sustainability and are willing to pay a significant premium for products that have a lower environmental impact. Others may prioritize factors like affordability or other product attributes over environmental considerations.
There is no fixed percentage that applies universally to everyone. Consumer behavior studies have shown that some individuals may be willing to pay a 10% premium for eco-friendly products, while others might be willing to pay 25% or more. The decision ultimately depends on personal values, financial circumstances, and the perceived benefits of the eco-friendly product.
It's worth noting that as sustainability practices become more widespread and mainstream, the price gap between eco-friendly and polluting products may decrease. Additionally, government regulations and market forces can also influence pricing, making eco-friendly options more accessible and affordable over time.
Ultimately, the willingness to pay a higher percentage for eco-friendly products is a personal choice that varies among individuals based on their values, priorities, and financial situations.